Tactics around 301 redirects

But how do you get strangers to visit your site before they know anything about your business? No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. For this reason, it’s unwise to try and trick search engines with black-hat …

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Create content about walled garden sites

Yes, I said six months. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. What’s the first thing you do …

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Be mindful of mobile search

Knowledge of an industry is very useful, but so is knowledge of platforms. These tools are extremely useful when looking how to optimise your existing website or blog. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds …

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Thinking about non reciprocal links makes everything OK

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to the new URL. You shouldn’t only target …

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Why search queries matter

There is always something new to try that could potentially make a huge impact on a campaign. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than …

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Combine responsive design and offsite SEO for Supercharged SEO

SEO helps your business be found quickly and easily by potential customers. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. CMO’s eyes light up when they hear growth hacking; it feels …

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Things about backlinks you have to experience yourself

There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not …

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Taboos about anchor text that you should know

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. Many businesses assume that optimising for search engines is an instantaneous fix. Not only is focusing on content creation good for search, but it’s also good for …

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Create a search marketing strategy based on googlebot crawlers

Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies. Inbound links can come from your own website …

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Let's follow Google algorithms best practise

While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If …

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Don’t forget about reporting

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. These constant changes in SEO strategies with Google’s change will never let …

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Focus on performance, user experience, and reporting

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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Less is always better when it comes to RSS feeds

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content …

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Reasons that people rely on html

While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. As a result, your website won’t rank in the search engines. As a result, the average time spent by visitors on the website can be increased and …

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Start simple, but don't forget conversion rates

If you command authority in your specific niche, Google will always see you as an important asset. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Google, Yahoo …

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More importance is given to SEM

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

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What everyone ought to know about page impressions

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. Good quality takes time to create …

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Let's follow 301 redirect best practise

It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Sometimes I will block Google when using …

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Questions to ask about SERPs

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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Myths and misconceptions about 301 redirects

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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When your use of bounce rates becomes obsessive

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply …

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