The worst advice I've heard about rankings

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Gut, brain, intuition, emotional intelligence, whatever you want …

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Design + stickiness = Greatness

This is why hiring a reputable SEO company is important. Develop SEO-enabled content from creation that is ready to deliver across all devices. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. SEO even matters once you get someone to your site.

The hidden agenda of …

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All our SEO efforts went down the drain.

A common misconception about SEO is that it’s a one and done practice. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls …

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Be mindful of comment spam

A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to a page’s URL that includes the session ID. Make sure that every page has one call-to-action, so the goal of the page …

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Go long-tail and forget URLs

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for …

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Beginner's guide to dynamic pages

Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google’s search result pages. An SEO factor is something that influences where …

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How do you feel about backlinks now?

Try to create a one-stop solution for your customer’s conversion. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Creating content on a consistent basis not only builds links internally (by linking out …

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What your mum didn't tell you about forums

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get …

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Make Sure People Still Search for the Topic

And all these considerations make SEO a great deal of work. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable …

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How to learn about web portals in a few hours

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Link building has been dead for years, for those who failed to adapt to the …

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Choose the broad topics you want to rank for

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. This process is repeated until all scenarios were tested, i.e. It’s not just the search machines that black hat SEOs can deceive, it’s the …

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Myths and misconceptions about inbound links

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and …

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Tell me more about domain authority

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Use an online tool …

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The truth about search engine spiders

Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. We want to get links. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today …

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To get fast rankings, you need web portals

When done well, content marketing can contribute to boosting a site’s position in search rankings. You can find terms by entering the URL of a competitor site into the landing page box. When pursuing a link, which is more important, relevance or authority? Use bullet points: Using a bulleted …

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One important aspect is html

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Long titles aren’t displayed in full in search results which can be unhelpful to users. There's a lot of misinformation online when it comes to SEO …

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Small but important things to observe about splogs

Links to page resources such as images, CSS and JavaScript should all be working. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Creating and launching a fully-fledged website is not enough to get your brand …

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Combine responsive design and sitemaps for Supercharged SEO

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. SEO isn …

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Lessons I've learned from comment spam

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific …

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Lessons I've learned from webmaster tools

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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