But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. Research topics for an infographic that people are looking for but hasn’t …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

If not, then you need to create timeless content that will always give value to your readers. In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. All other metrics being equal, would you rather have a high-authority link with lower relevance or a …

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. The page title and …

My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)? One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Headings give your web page structure and help search engines better …

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. In the best case scenario, a site visitor turns into a paying customer. Understanding SEO is crucial to significantly increasing your traffic …

Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. If …

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. With …

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant …

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. In this chapter we …

The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or …

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly …

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do …

It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. With the help of certain types of algorithms that help put into place new site pages, you will have an …

Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. You need to …

A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as …

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. If possible, choose a domain name which includes your local area, and structure URLs to …

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Make note of the unique characteristics on-page and in the source. Which role should the search practitioner play? One of the most effective places to deploy your …

Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Find out who your customers are and what words they use to describe your product, because people will …

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. This will not only improve your …

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Similarly, if you want people to discover the information their …

It’s also important to understand that SEO is not the only way to show up on top of search engines. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going …

In mid 90’s when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank well in the SERP. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what …

Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the …

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can …

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. During this phase we also perform tasks like keyword research (for existing pages …

If you go to Google and put in the same search and put “Facebook” after it, it may show up even though it wouldn’t show up in Facebook’s search results. Onsite SEO refers to a set of web page optimization best practices that can be applied on your …