How to diagnose static pages related issues

An index is another name used by a search engine for a database. – As any SEO services professional will tell you, content is still king. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine …

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What's the story about citations

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have …

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The broken link-building method aided by web portals

Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of these in a search-engine-friendly way. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword …

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Measure and Improve by paying attention to static pages

The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! The size of your images can have a big impact …

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A good meta description can help you to get more clicks

Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on …

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Removing unnecessary plugins from Wordpress

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages …

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Useful tips from experts in non reciprocal links

This process ultimately results in increased search traffic and revenue. Want to drive more quality traffic? Optimize your content for Google answer boxes! In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link …

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More importance is given to comment spam

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest …

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Maybe html will be a thing of the past

Make sure you consider the following types of content that will help you craft your piece. When search engines crawl a site, they hope to answer questions and serve content that satisfies searcher intent. Long tail keywords might not have the popularity or perceived importance of regular keywords but they …

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Find out more about offsite SEO

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Instead of casting a wide net capturing numerous different types …

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Can SEM really make a difference?

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages …

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Reasons that marketers love bounce rates

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. For SEO purposes …

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Beginner's guide to rankings

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. Statistics change over time, as they include numbers relevant to a particular period. Syndication takes the credibility of the site …

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Lessons I've learned from search queries

It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to …

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Analyse your existing web 2.0

Unlimited information, Unlimited Communication and Connection! How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Reciprocal linking; again, it …

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Myths and misconceptions about stickiness

Search engines don’t like familiar or generic content. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Make sure it’s well-written with relevant information and not just keyword packed. Social platform optimization …

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Bucket brigades based on SEO campaigns

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Know your audience surveys and your analytics software can help you get a better picture of your …

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Let's follow indexed pages best practise

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. How do you really get your …

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Offer city-, service-, or product-specific specials

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. We’d recommend you start by improving five key website components: Most people can make a short (or long …

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