Difficult things about inbound links

Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. As long as the post can be linked to and gain traffic …

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Use more than one search engine

Search engines want to deliver the best results to searchers based on the search terms visitors enter. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the …

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Design + walled garden sites = Greatness

One of those is just getting the right information. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed …

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Repurpose Old Content

The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. So in the post Penguin era, 5 or …

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Comment links for SEO

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Users will also become frustrated if they can’t view content because of broken URLs. If your site is regularly updated it shows Google the …

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Questions to ask about URLs

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. You’ve heard of duplicate content, but how do …

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Repurpose old SEM

The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck …

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Disambiguation, and diversity are important when it comes to widgets

Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. Here’s the thing, great …

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One important aspect is text links

Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. Content that is valuable and useful gets shared. Create something people can use right away. It can take months to see a real impact from SEO …

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Make a good use of keyword density

Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. How do your competitors rank? Pick out a keyword for which you want to optimize …

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Its all about link exchanges

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Include A …

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Things to avoid when dealing with page impressions

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. There are conspiracy theorists for almost everything, I guess. Keywords are less often used nowadays as the first signal to indicate what your post is about …

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Use the topic cluster model

If people have no power to affect change, then they cannot do their jobs. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt …

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Myths and misconceptions about meta tags

Businesses consider social media a key element of their SEO strategies. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the …

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Its all about walled garden sites

This requires a careful planned, structured approach that accurately represents your business and the services you provide. You notice a spike in organic traffic from a foreign market that piques your interest. It’s because that search bar is powered by Bing. Google automatically detects which pages answer the users …

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Having fun with forums

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Deleting Facebook comments …

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Let's talk about ROI

Here’s the thing; it’s extremely easy to choose the wrong keywords. When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues. If …

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How to learn about link building in a few hours

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. Now, that was always kind …

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How you will benefit from reporting

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Tell beginners what they need to know about your business or industry. Growth marketing as a profession cannot and should not be scalable, for it cannot be …

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What's the story about web crawlers

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Pay attention to how and where you’re linking …

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The benefits of quality to your search marketing strategy

Social tools allow people to talk directly with each other. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead …

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Improved page segmentation

If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Producing content for search engines is also content marketing, list building, and relationship marketing. There are some techniques that you can employ, right now, to really …

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Things about social media you have to experience yourself

It’s prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages …

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More focus is put on page rank

When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. But that doesn’t make that kind of content evergreen, as it is not relevant all …

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Use short and concise words, sentences, and paragraphs.

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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How to diagnose technical SEO issues

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. However, if the info isn’t easily noticeable, you’ll have a problem. It’s entirely possible …

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Analyse your existing link bait

Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Some people believe you can shove a bunch of keyphrases into the content and still get a high ranking (commonly known as “keyphrase stuffing.”) A search engine …

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Hidden facts about content

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Search engines have really smart …

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If you don’t know, ask someone or search online

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Stick to these good practices and you’ll be on your way to free traffic. For some webmasters …

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Update your LSI on a regular basis

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific …

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What's the story about reporting

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. Getting one page filled with all your keywords to rank is extremely difficult – and having more pages present in a search …

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My thoughts on LSI

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Many CMS systems come with built-in review functionality. your product is a mobile app). So many people overlook it.

Random musings on content

Engage with customers over …

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Time proven tips for better SEO rankings

The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making periods. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it’s …

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It’s a win-win strategy with an emphasis on site submissions

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. What …

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Lessons I learned about citations

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO …

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Tell me more about static pages

If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing. Even though a human can see exactly what that product is, why it’s there and …

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Types of site changes brought on by scraping

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. To help …

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Remember that mobile search make the web go round

SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored …

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Aligning your goals in relation to LSI

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Keep in mind: Domain Authority is not an absolute measure of your website's search engine standing. 84% of searchers never make it past the bottom of page …

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Do consider multiple-domain hosting packages

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and click-bait. Just taking a fraction of that 14 …

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The death of offsite SEO

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish …

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Be mindful of gateway sites

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get …

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