What's the story about authority sites

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Zorro is the only exception to …

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More focus is put on conversion rates

In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. Make a point to search for your site on Google alternatives to see where you rank. The largest expense associated with organic search tends to be content …

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Focus on performance, user experience, and scraping

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average …

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Combine responsive design and anchor text for Supercharged SEO

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. You want to be attracting users who are going to convert and remain loyal …

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How does your website look on different devices?

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. I think that ranking number one these days, is more about market share and visibility than just …

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Clarification about onsite SEO

Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don’t want to look anything like a spam site; that’s for sure – and Google WILL …

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Small but important things to observe about javascript

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of …

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Aligning your goals in relation to web portals

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Although a good SEO agency will point you in …

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Unexpected ways SERPs can help with getting your website noticed

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Quick acceptance of failure is what keeps a web marketing program profitable. Used …

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Its all about 301 redirects

One feature that many people seem afraid to utilise in their blog posts tends to be headings. If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of …

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Make anchor text a priority

When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. The reason why most people fail to get contextual backlinks from guest posts is because they do …

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Reasons that people rely on indexed pages

Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites …

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The secret behind ROI

That’s also information to keep under your hat. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Acquisition strategies within programs now often include generating intention …

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Find Keywords People Already Use for Your Business

Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away …

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Myths and misconceptions about googlebot crawlers

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. After all, the end goal of your marketing campaigns is to make sure …

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The back story of keyword research

Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original …

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Use Headers — Wisely

You will plant three seeds today, are you ready? This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. Once you have your site up and running, there are a number of sitemonitoring tools …

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