Be clear, truthful and accurate when it comes to splogs

However, we’re going to let you in on a little secret. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn …

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Advantages of stickiness and how you can take advantage of this

That provides a situation where makes it a little harder than others. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. In the past you could …

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Search engine health checks should look at plugins

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Many website owners neglect to spend the time analyzing …

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The back story of 301 redirects

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can …

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Things about citations you have to experience yourself

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

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One element of your strategy should look at javascript

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. This can have a devastating effect on bounce rate …

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Google has now evolved Panda to be part of the core algorithm

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors …

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Great ideas about splogs to share with your colleagues

When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. More and more people are taking advantage of this functionality as it continues to improve in effectiveness. There are two main philosophical buckets …

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My thoughts on RSS feeds

If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck …

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What everyone ought to know about widgets

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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I urge you to think about authority sites

And that is why SEO is so difficult, in my view. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece …

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Thinking about analysis makes everything OK

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. The …

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Tell me more about walled garden sites

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. If every company has a product, then Google’s product is information; The most critical thing …

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The hidden agenda of social media

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. The most successful marketers not only work to share their brand’s message, but they concentrate on building unique and personal relationships with their community. Making …

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Enhancing Your Results

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an …

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The secret behind domain authority

And, then, a little bit of on-page optimization. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. They don’t understand that it has an impact, how to leverage it, what to do with …

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Tracking and tuning

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. A well-curated email list can drive revenue masterfully. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole …

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Latest developments in blogs

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Understanding page impressions

However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to …

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Write about analytics

For example, if you searched who is the best eCommerce provider in London?? Long-Tail Keywords – Long-tail keywords are designed to target an extremely specific search query. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get …

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Make sure your SEO checklist includes hits for best results

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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