It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing …

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Blog comments …

Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% They may not consciously realize it, but they do. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious …

Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. While building backlinks, developing your social media presence, and other …

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. Links are integral for connecting each piece of content, ultimately leading to …

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. There’s a debate as to whether or not this really matters. Excessive link exchange ("Link to me and …

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts …

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Some business owners are content with …

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Once the searcher …

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. If you want to get good rankings on Google, you must make sure that …

In the best case scenario, a site visitor turns into a paying customer. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly …

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Seeing that …

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

The practice was to build as many links as possible. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you …

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

It has, therefore, become much harder for users to find the information that they desire. Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. With the constant updates to Google’s …

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured …

Aside from that, you will attract users who might be interested in the image, but not in the content itself. There are two key choices to make when setting up a new website: your web host and your domain name. Many business owners give little thought to either. However, a …

The content needed to fulfill the intent of a search varies based on the type of intent. Successful SEO requires a thorough understanding of the business itself. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing …