Less is always better when it comes to link research

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing …

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Remember that splogs make the web go round

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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Don;t forget to unblock search engines from crawling your site

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Blog comments …

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Quality over quantity when it comes to canonical URLs

Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% They may not consciously realize it, but they do. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious …

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Online marketing changes quickly when it comes to ROI

Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. While building backlinks, developing your social media presence, and other …

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The secret behind walled garden sites

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. Links are integral for connecting each piece of content, ultimately leading to …

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How to really understand keywords

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. There’s a debate as to whether or not this really matters. Excessive link exchange ("Link to me and …

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Indexing requirements often conflict with aesthetic requirements

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts …

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How to survive your first encounter with conversion rates

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Some business owners are content with …

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Things about anchor text you have to experience yourself

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Once the searcher …

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Concentrate on actionable bread crumbs

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. If you want to get good rankings on Google, you must make sure that …

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Update your white hat SEO on a regular basis

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Seeing that …

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Search for your niche keywords on Yahoo

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

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Write a 1000+ words article about reporting

The practice was to build as many links as possible. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you …

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Outbound links

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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Wait. Is html really that simple?

It has, therefore, become much harder for users to find the information that they desire. Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. With the constant updates to Google’s …

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What is your unique selling point (USP)?

The content needed to fulfill the intent of a search varies based on the type of intent. Successful SEO requires a thorough understanding of the business itself. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing …

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