Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use …

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. If you are not a regular monitor of …

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. When …

In return, search engines reward helpful websites with better search rankings. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method …

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Great content, however, is the backbone to your online marketing …

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Be …

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Consider our blog subdomain name — FreeLogoServices.com/blog. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local …

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

Google, now more than ever, don't just want more content, they want content that they feel is quality. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. In turn, that can lead to a range of other problems relating to …

The key to boosting visibility and SEO is staying active. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there …

Rankings matter. But they’re not the metric you should be focusing on. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Using a variety of free online tools …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. In order to keep track of each form and any responses, the scientific approach is to use separate email aliases for each client (or even each test or …

Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when …

Links with over optimized anchor text in articles or press releases distributed on other sites. A piece of content should be organic and genuinely helpful. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google …

The personal reputation has become a crucial aspect. The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer engagement. There are a number of factors or signals of growth other than what you can see in …

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). On some level, you expect that within the first page results, at least one of them will contain the …

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Just like Times Square …

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Black hat methods include knowingly violating the terms of service for any engine, tool, or …

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. SEO analysis is a tool for people to study …

SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called ‘crawling’ and once the bot returns, it relays the …