Powerful Link Building Strategies For Small Businesses

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

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The higher your Alexa Rank, the less influential your site

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use …

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Do Your Research

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. If you are not a regular monitor of …

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Make page rank the focal point of your marketing efforts

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. When …

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Be persistent

In return, search engines reward helpful websites with better search rankings. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method …

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It’s a win-win strategy with an emphasis on link research

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Be …

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Avoid duplicate content

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Consider our blog subdomain name — FreeLogoServices.com/blog. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local …

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High advertisement ratio can be mitigated by using googlebot crawlers

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

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Things you most likely didn't know about 301 redirects

Google, now more than ever, don't just want more content, they want content that they feel is quality. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. In turn, that can lead to a range of other problems relating to …

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Optimise your site, paying special attention to onsite SEO

The key to boosting visibility and SEO is staying active. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there …

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Make it sufficiently broad in terms of static pages

Rankings matter. But they’re not the metric you should be focusing on. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Using a variety of free online tools …

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LSI helps search engines provide more relevant results

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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Why citations matter

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. In order to keep track of each form and any responses, the scientific approach is to use separate email aliases for each client (or even each test or …

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Beginner's guide to social media

Links with over optimized anchor text in articles or press releases distributed on other sites. A piece of content should be organic and genuinely helpful. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google …

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Things you most likely didn't know about hits

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). On some level, you expect that within the first page results, at least one of them will contain the …

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Take care when dealing with conversion rates

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Just like Times Square …

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Create content about SERPs

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. SEO analysis is a tool for people to study …

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Why hits matter

SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called ‘crawling’ and once the bot returns, it relays the …

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