Learn from these mistakes before you learn about meta tags

It’s a familiar situation: you enter your search term in a search engine, click on a result and then… you wait. If nothing, or very little, appears to be happening, you click on your browser’s Back button and select a different search result, without even consciously thinking about …

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How to really understand gateway sites

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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Be mindful of local search

You will notice a lift in both conversions and brand authority. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. A good trick is to dig into …

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Things to avoid when dealing with inbound links

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

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Google ranking factors can be affected by metrics

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. All that technical stuff. But that doesn’t make that …

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Things that make you love and hate CTR

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Instead of Internet-based churn and burn we’ll be focusing on building equity in …

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How you will benefit from RSS feeds

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Linking internally is equally important. As in, interlinking the pages on your own website. This also signals to search engines that your page is mobile friendly which will boost search rankings on …

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Establish your position regarding webmaster tools

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. The main thing we …

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The hidden agenda of keywords

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are …

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Concentrate on actionable canonical URLs

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Voice search is picking up steam. You can now use your …

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Here's what industry insiders think about SERPs

Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). These algorithms are Google’s secret sauce, and they determine which pages will be displayed for …

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Create an Engaging Web Presence by the use of landing pages

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Putting …

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Go long-tail and forget reporting

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. As search engines move ever further toward employing semantic intelligence in …

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The truth about javascript

What if it fills them with confidence that they’re in good hands? To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and …

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Offsite SEO Strategies

Let’s start with definitions. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. If this is the case, you need to collect and consolidate redundant information so that it will live on just one …

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The hidden agenda of hits

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Here's what industry insiders think about analytics

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is …

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The mysterious world of analytics

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Find out more about stickiness

In general, the usage of anchor text improves search engine rankings. You can’t buy success. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Starting a mobile strategy will take time and work, but the …

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Improve engagement by utilising non reciprocal links

App store optimization for mobile applications is a colossal industry. Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. Create URLs containing words that describe the page …

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Don’t forget about web crawlers

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

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Understanding the rationale behind SEO

As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users. Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly …

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Don't Forget: Content and Links Are Key

To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. A catchy headline reels readers in, but how …

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How to diagnose analysis related issues

Updating content across a site should be a priority as Google rewards fresher content for certain searches. It’s also critical to ensure that review content is not duplicated on external sites when using 3rd party product review vendors. The words that make up a query are commonly referred to …

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Why Not Try It Out?

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can …

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