Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and click-bait. Just taking a fraction of that 14 …

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish …

As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users. Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly …

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Know your audience – surveys and your analytics software can help you get a better picture of your …

To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. A catchy headline reels readers in, but how …

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. How do you really get your …

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original …

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get …

Updating content across a site should be a priority as Google rewards fresher content for certain searches. It’s also critical to ensure that review content is not duplicated on external sites when using 3rd party product review vendors. The words that make up a query are commonly referred to …

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. We’d recommend you start by improving five key website components: Most people can make a short (or long …

The content needed to fulfill the intent of a search varies based on the type of intent. Successful SEO requires a thorough understanding of the business itself. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing …

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply …

If you go to Google and put in the same search and put “Facebook” after it, it may show up even though it wouldn’t show up in Facebook’s search results. Onsite SEO refers to a set of web page optimization best practices that can be applied on your …

Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples …

Don’t mistake this to mean that your website will rank higher – it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that …

You will plant three seeds today, are you ready? This is far better than having one endless page of blog posts as this particularly negative when it comes to user experience and is completely impractical. Once you have your site up and running, there are a number of sitemonitoring tools …

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can …