Tracking and tuning

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. A well-curated email list can drive revenue masterfully. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole …

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Reasons that marketers love bounce rates

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. For SEO purposes …

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Take care when dealing with conversion rates

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Just like Times Square …

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The mysterious world of analytics

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Update your white hat SEO on a regular basis

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Seeing that …

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It’s a win-win strategy with an emphasis on site submissions

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. What …

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Latest developments in blogs

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Lessons I learned about citations

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO …

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The secret behind ROI

That’s also information to keep under your hat. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Acquisition strategies within programs now often include generating intention …

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Understanding page impressions

However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to …

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Write about analytics

For example, if you searched who is the best eCommerce provider in London?? Long-Tail Keywords – Long-tail keywords are designed to target an extremely specific search query. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get …

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Focus on performance, user experience, and trust rank

Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the …

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Search for your niche keywords on Yahoo

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

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Tell me more about static pages

If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing. Even though a human can see exactly what that product is, why it’s there and …

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Types of site changes brought on by scraping

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. To help …

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Using traffic estimation tools in conjunction with keywords

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can …

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Find out more about stickiness

In general, the usage of anchor text improves search engine rankings. You can’t buy success. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Starting a mobile strategy will take time and work, but the …

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Improve engagement by utilising non reciprocal links

App store optimization for mobile applications is a colossal industry. Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. Create URLs containing words that describe the page …

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Write a 1000+ words article about reporting

The practice was to build as many links as possible. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you …

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Beginner's guide to rankings

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. Statistics change over time, as they include numbers relevant to a particular period. Syndication takes the credibility of the site …

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Outbound links

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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Using traffic estimation tools in conjunction with web 2.0

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. However, what used to be a 7-pack system, in which the top 7-results were more …

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Wait. Is html really that simple?

It has, therefore, become much harder for users to find the information that they desire. Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. With the constant updates to Google’s …

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Lessons I've learned from search queries

It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to …

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Remember that mobile search make the web go round

SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored …

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The broken link-building method aided by meta tags

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Be honest with yourself; if you spare their feelings, remember that …

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Create content about SERPs

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. SEO analysis is a tool for people to study …

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Find Keywords People Already Use for Your Business

Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away …

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Lessons I've learned from webmaster tools

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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Myths and misconceptions about googlebot crawlers

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. After all, the end goal of your marketing campaigns is to make sure …

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What everyone ought to know about page impressions

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. Good quality takes time to create …

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Why hits matter

SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called ‘crawling’ and once the bot returns, it relays the …

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Be mindful of analytics

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Don’t forget about web crawlers

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

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Adjust your appearance in search by utilising CTR

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. During this phase we also perform tasks like keyword research (for existing pages …

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Analyse your existing web 2.0

Unlimited information, Unlimited Communication and Connection! How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Reciprocal linking; again, it …

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Let's follow 301 redirect best practise

It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Sometimes I will block Google when using …

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Make sure your SEO checklist includes hits for best results

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Myths and misconceptions about stickiness

Search engines don’t like familiar or generic content. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Make sure it’s well-written with relevant information and not just keyword packed. Social platform optimization …

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Aligning your goals in relation to LSI

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Keep in mind: Domain Authority is not an absolute measure of your website's search engine standing. 84% of searchers never make it past the bottom of page …

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