One important aspect is html

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Long titles aren’t displayed in full in search results which can be unhelpful to users. There's a lot of misinformation online when it comes to SEO …

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Tell me more about walled garden sites

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. If every company has a product, then Google’s product is information; The most critical thing …

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The hidden agenda of social media

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. The most successful marketers not only work to share their brand’s message, but they concentrate on building unique and personal relationships with their community. Making …

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Offsite SEO Strategies

Let’s start with definitions. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. If this is the case, you need to collect and consolidate redundant information so that it will live on just one …

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Small but important things to observe about splogs

Links to page resources such as images, CSS and JavaScript should all be working. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Creating and launching a fully-fledged website is not enough to get your brand …

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Things to avoid when dealing with LSI

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. If you are not currently tracking your website, you should implement those two programs right away. Use the keywords your audience is searching for. Search engines …

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Combine responsive design and sitemaps for Supercharged SEO

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. SEO isn …

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More focus is put on page rank

When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. But that doesn’t make that kind of content evergreen, as it is not relevant all …

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Use short and concise words, sentences, and paragraphs.

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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When your use of static pages becomes obsessive

Why can’t they agree? Because there is no minimum word-count magic number—it’s just the SEO guru echo chamber chewing its own cud. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t …

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Enhancing Your Results

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an …

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How to diagnose technical SEO issues

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. However, if the info isn’t easily noticeable, you’ll have a problem. It’s entirely possible …

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Analyse your existing link bait

Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Some people believe you can shove a bunch of keyphrases into the content and still get a high ranking (commonly known as “keyphrase stuffing.”) A search engine …

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Make anchor text a priority

When approaching people and companies for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. The reason why most people fail to get contextual backlinks from guest posts is because they do …

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The broken link-building method aided by user generated content

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Make note of the unique characteristics on-page and in the source. Which role should the search practitioner play? One of the most effective places to deploy your …

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The hidden agenda of hits

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Beginner's guide to social media

Links with over optimized anchor text in articles or press releases distributed on other sites. A piece of content should be organic and genuinely helpful. Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google …

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Hidden facts about site submissions

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Search engines have only recently started providing better tools to help webmasters …

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Lessons I've learned from nofollow links

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. This will not only improve your …

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Hidden facts about content

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Search engines have really smart …

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Take care when dealing with stickiness

When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you are publishing important and useful content. Companies should consider how other reputable sources cover the chosen …

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Can SEM really make a difference?

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages …

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If you don’t know, ask someone or search online

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Stick to these good practices and you’ll be on your way to free traffic. For some webmasters …

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How to survive your first encounter with conversion rates

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Some business owners are content with …

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Things about anchor text you have to experience yourself

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Once the searcher …

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Things you most likely didn't know about hits

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). On some level, you expect that within the first page results, at least one of them will contain the …

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Latest developments in keyword stuffing

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Similarly, if you want people to discover the information their …

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Space Management or Page Segmentation

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. SEO strategist can form a strategic Internet marketing plan around search engine optimization, social media marketing by …

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The secret behind domain authority

And, then, a little bit of on-page optimization. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. They don’t understand that it has an impact, how to leverage it, what to do with …

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Here's what industry insiders think about analytics

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is …

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Update your LSI on a regular basis

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific …

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What's the story about reporting

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. Getting one page filled with all your keywords to rank is extremely difficult – and having more pages present in a search …

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Concentrate on actionable bread crumbs

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. If you want to get good rankings on Google, you must make sure that …

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My thoughts on LSI

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Many CMS systems come with built-in review functionality. your product is a mobile app). So many people overlook it.

Random musings on content

Engage with customers over …

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Lessons I've learned from comment spam

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific …

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More importance is given to SEM

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

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Reasons that people rely on indexed pages

Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites …

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Reasons that people rely on static pages

It’s also important to understand that SEO is not the only way to show up on top of search engines. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going …

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The reason everyone loves meta tags

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. As more content becomes available on every subject …

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Time proven tips for better SEO rankings

The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making periods. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it’s …

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