High advertisement ratio can be mitigated by using googlebot crawlers

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

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Let's follow Google algorithms best practise

While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If …

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The hidden agenda of RSS feeds

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do …

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Types of site changes brought on by web 2.0

Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low budget. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the …

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Let's talk about ROI

Here’s the thing; it’s extremely easy to choose the wrong keywords. When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues. If …

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Things you most likely didn't know about 301 redirects

Google, now more than ever, don't just want more content, they want content that they feel is quality. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. In turn, that can lead to a range of other problems relating to …

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Pay particular attention to SEO when performing an audit

It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. With the help of certain types of algorithms that help put into place new site pages, you will have an …

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Don’t forget about reporting

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. These constant changes in SEO strategies with Google’s change will never let …

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Clarification about onsite SEO

Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don’t want to look anything like a spam site; that’s for sure – and Google WILL …

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Focus on performance, user experience, and reporting

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

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Small but important things to observe about javascript

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of …

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Benchmarking Current Indexing Status

No matter how much fun I have with my responses, people often seem disappointed (if they do not chuckle). You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an irresistible headline. Targeting highly sought-after keywords …

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How to learn about link building in a few hours

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. Now, that was always kind …

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The secret behind walled garden sites

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. Links are integral for connecting each piece of content, ultimately leading to …

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How to really understand keywords

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. There’s a debate as to whether or not this really matters. Excessive link exchange ("Link to me and …

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How you will benefit from reporting

It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. Tell beginners what they need to know about your business or industry. Growth marketing as a profession cannot and should not be scalable, for it cannot be …

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What's the story about web crawlers

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Pay attention to how and where you’re linking …

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A few words on conversion rates

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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Less is always better when it comes to RSS feeds

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content …

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The benefits of quality to your search marketing strategy

Social tools allow people to talk directly with each other. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead …

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Things your competitors know about SEO

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. If you use Google Analytics, you …

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Improved page segmentation

If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Producing content for search engines is also content marketing, list building, and relationship marketing. There are some techniques that you can employ, right now, to really …

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Optimise your site, paying special attention to onsite SEO

The key to boosting visibility and SEO is staying active. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there …

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Reasons that people rely on html

While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. As a result, your website won’t rank in the search engines. As a result, the average time spent by visitors on the website can be increased and …

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Start simple, but don't forget conversion rates

If you command authority in your specific niche, Google will always see you as an important asset. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Google, Yahoo …

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Find out more about offsite SEO

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Instead of casting a wide net capturing numerous different types …

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Make it sufficiently broad in terms of static pages

Rankings matter. But they’re not the metric you should be focusing on. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Using a variety of free online tools …

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Maybe RSS feeds will be a thing of the past

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers …

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LSI helps search engines provide more relevant results

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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The truth about search engine spiders

Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. We want to get links. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today …

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Things about social media you have to experience yourself

It’s prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages …

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Thinking about analysis makes everything OK

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. The …

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To get fast rankings, you need web portals

When done well, content marketing can contribute to boosting a site’s position in search rankings. You can find terms by entering the URL of a competitor site into the landing page box. When pursuing a link, which is more important, relevance or authority? Use bullet points: Using a bulleted …

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Aligning your goals in relation to web portals

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Although a good SEO agency will point you in …

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Indexing requirements often conflict with aesthetic requirements

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts …

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The reason everyone loves trust rank

However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind …

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Unexpected ways SERPs can help with getting your website noticed

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Quick acceptance of failure is what keeps a web marketing program profitable. Used …

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Why citations matter

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. In order to keep track of each form and any responses, the scientific approach is to use separate email aliases for each client (or even each test or …

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Invest in comment spam

This keyword uses numerous different words and as such can also be known as a search phrase. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content …

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Its all about 301 redirects

One feature that many people seem afraid to utilise in their blog posts tends to be headings. If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of …

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