One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. A lot of SEOs will tell you …

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Instead of Internet-based churn and burn we’ll be focusing on building equity in …

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. There are conspiracy theorists for almost everything, I guess. Keywords are less often used nowadays as the first signal to indicate what your post is about …

This process ultimately results in increased search traffic and revenue. Want to drive more quality traffic? Optimize your content for Google answer boxes! In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link …

Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. To a certain extent …

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Linking internally is equally important. As in, interlinking the pages on your own website. This also signals to search engines that your page is mobile friendly which will boost search rankings on …

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and …

If people have no power to affect change, then they cannot do their jobs. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt …

SEO helps your business be found quickly and easily by potential customers. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. CMO’s eyes light up when they hear growth hacking; it feels …

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average …

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest …

Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. While building backlinks, developing your social media presence, and other …

Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. One of the biggest lessons I’ve learned is that keywords can really keep web pages …

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on …

Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a …

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. The main thing we …

And that is why SEO is so difficult, in my view. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece …

Businesses consider social media a key element of their SEO strategies. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the …

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Google is better at working out what a …

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are …

There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not …

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. Many businesses assume that optimising for search engines is an instantaneous fix. Not only is focusing on content creation good for search, but it’s also good for …

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies. Inbound links can come from your own website …

With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an …

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. You want to be attracting users who are going to convert and remain loyal …

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Voice search is picking up steam. You can now use your …

Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). These algorithms are Google’s secret sauce, and they determine which pages will be displayed for …

SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best …

This requires a careful planned, structured approach that accurately represents your business and the services you provide. You notice a spike in organic traffic from a foreign market that piques your interest. It’s because that search bar is powered by Bing. Google automatically detects which pages answer the users …

Make sure you consider the following types of content that will help you craft your piece. When search engines crawl a site, they hope to answer questions and serve content that satisfies searcher intent. Long tail keywords might not have the popularity or perceived importance of regular keywords but they …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. In this chapter we …

In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. This is important because most Internet users rely heavily on these rankings. Even though many social media sites use no follow tags, I still believe that social media can …

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Be …

While you don’t need to be an expert in algorithms, it’s critical to understand how Google works. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links But if you go too visual and focus too hard on …

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Putting …

The problem was that because of this, search results were no longer truly providing the most relevant or up-to-date search results. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or …

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly …

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. As search engines move ever further toward employing semantic intelligence in …

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Evergreen content is quality, useful content that is relevant to readers for a long period of time. Whether or not using bold …

Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know …

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. In a nut shell, if you want Google to love your site it needs to be full of …

If you know how, at least. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site …

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Consider our blog subdomain name — FreeLogoServices.com/blog. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local …

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. I think that ranking number one these days, is more about market share and visibility than just …

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Use an online tool …

Headings can help Google to grasp the main topics within your post which, if it’s a long piece of content, can often be varied. You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. Whether you migrate …

What if it fills them with confidence that they’re in good hands? To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and …

If it works for 91% or businesses, it is very likely to work for you too. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. With these tools, you can grow your domain’s authority and boost your site’s …

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Deleting Facebook comments …