The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. Internal search result pages are produced when someone conducts a search using …

The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. So in the post Penguin era, 5 or …

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. The only thing you can do off site to incraese your rankings is build up more links. More links will …

In return, search engines reward helpful websites with better search rankings. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method …

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for …

The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! The size of your images can have a big impact …

Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on …

Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google’s search result pages. An SEO factor is something that influences where …

Try to create a one-stop solution for your customer’s conversion. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Creating content on a consistent basis not only builds links internally (by linking out …

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to the new URL. You shouldn’t only target …

If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Users will also become frustrated if they can’t view content because of broken URLs. If your site is regularly updated it shows Google the …

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors …

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. All that technical stuff. But that doesn’t make that …

cost, color, texture, shape, fonts, etc). The canonicalization method is preferred, just in case a link to a “review page” occurs on an external website, which will pass the link equity to the product page. The biggest SEO mistake you can make during a website redesign is to not think …

When you delete one or more posts or pages from your site, there’s often collateral damage. Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice …

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. ou know SEO is a vital element of every decent marketing strategy, something you can …

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. Google started penalizing mobile unfriendly sites in 2015. And they’re likely …

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. The focus of many website owners has definitely …

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Why can’t they agree? Because …

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Blog comments …

When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. More and more people are taking advantage of this functionality as it continues to improve in effectiveness. There are two main philosophical buckets …

One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer. Who wants to chase links for months, only to see no real SEO success at all …

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get …

If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck …

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. You’ve heard of duplicate content, but how do …

If you want to improve your ranking, you have to curate unique content to support the borrowed content. Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. Flash, undoubtedly tempts attraction, but it has the bad side too …

And all these considerations make SEO a great deal of work. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable …

Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% They may not consciously realize it, but they do. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious …

The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck …

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 The Web crawlers usually copy all the visited pages so that they can be later processed by …

While you don’t need to be an expert in algorithms, it’s critical to understand how Google works. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. A sitemap (with which you may well be familiar) is an …

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Great content, however, is the backbone to your online marketing …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Concentrate on 20% to 30% of your target audience when writing a copy. Write content that’s appealing to people …

Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. Here’s the thing, great …

Recognize and accept their learning curve and build some education into the job so they can fly. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Optimizing for …

Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. Content that is valuable and useful gets shared. Create something people can use right away. It can take months to see a real impact from SEO …

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Link building has been dead for years, for those who failed to adapt to the …

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. Facebook and Twitter are two of the highest …

Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. How do your competitors rank? Pick out a keyword for which you want to optimize …

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant …

Businesses should also consider including synonyms in their content creation and linking strategies. What exactly is evergreen content and why does it matter? What other tips for evergreen content have been helpful for you? Sitemaps help Google understand your site. Anything that helps Google do its job will give you …

Conversions happen only when a visitor’s comfort levels in trust and transparency are met. Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical …

There is always something new to try that could potentially make a huge impact on a campaign. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than …

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. This process is repeated until all scenarios were tested, i.e. It’s not just the search machines that black hat SEOs can deceive, it’s the …

Longer posts provide more value for readers, but only if they’re of great quality. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to …

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Include A …

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages …

In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. Make a point to search for your site on Google alternatives to see where you rank. The largest expense associated with organic search tends to be content …