Powerful Link Building Strategies For Small Businesses

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

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The higher your Alexa Rank, the less influential your site

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use …

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Use more than one search engine

Search engines want to deliver the best results to searchers based on the search terms visitors enter. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the …

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Create content about walled garden sites

Yes, I said six months. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. What’s the first thing you do …

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The back story of 301 redirects

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can …

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Be mindful of local search

You will notice a lift in both conversions and brand authority. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. A good trick is to dig into …

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Be mindful of mobile search

Knowledge of an industry is very useful, but so is knowledge of platforms. These tools are extremely useful when looking how to optimise your existing website or blog. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds …

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The worst advice I've heard about backlinks

Whether the feedback is positive or negative, remember to engage in the best possible manner to nurture the relationship. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience …

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Make page rank the focal point of your marketing efforts

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. When …

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Design + walled garden sites = Greatness

One of those is just getting the right information. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed …

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Know How to Craft Content

The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. Internal search result pages are produced when someone conducts a search using …

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Repurpose Old Content

The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. So in the post Penguin era, 5 or …

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Google has now evolved Panda to be part of the core algorithm

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors …

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Questions to ask about URLs

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. You’ve heard of duplicate content, but how do …

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Boost site speed and utilise keyword research

If you want to improve your ranking, you have to curate unique content to support the borrowed content. Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. Flash, undoubtedly tempts attraction, but it has the bad side too …

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Quality over quantity when it comes to canonical URLs

Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% They may not consciously realize it, but they do. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious …

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Repurpose old SEM

The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck …

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Make a good use of keyword density

Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. How do your competitors rank? Pick out a keyword for which you want to optimize …

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Things that make you love and hate CTR

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Instead of Internet-based churn and burn we’ll be focusing on building equity in …

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More importance is given to comment spam

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest …

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Online marketing changes quickly when it comes to ROI

Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. While building backlinks, developing your social media presence, and other …

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The steps needed for putting RSS feeds into action

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on …

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The hidden agenda of keywords

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are …

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Maybe html will be a thing of the past

Make sure you consider the following types of content that will help you craft your piece. When search engines crawl a site, they hope to answer questions and serve content that satisfies searcher intent. Long tail keywords might not have the popularity or perceived importance of regular keywords but they …

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What your mum didn't tell you about social media

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. In this chapter we …

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Create an Engaging Web Presence by the use of landing pages

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Putting …

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Avoid duplicate content

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Consider our blog subdomain name — FreeLogoServices.com/blog. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local …

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Tell me more about domain authority

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Use an online tool …

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High advertisement ratio can be mitigated by using googlebot crawlers

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

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How to really understand keywords

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. There’s a debate as to whether or not this really matters. Excessive link exchange ("Link to me and …

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What's the story about web crawlers

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Pay attention to how and where you’re linking …

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Optimise your site, paying special attention to onsite SEO

The key to boosting visibility and SEO is staying active. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there …

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Make it sufficiently broad in terms of static pages

Rankings matter. But they’re not the metric you should be focusing on. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Using a variety of free online tools …

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LSI helps search engines provide more relevant results

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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Aligning your goals in relation to web portals

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Although a good SEO agency will point you in …

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The reason everyone loves trust rank

However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind …

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