Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …
more ...Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within …
more ...Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization …
more ...Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. There is some truth to this, but there is certainly a lot more to SEO. Sitemaps help Google understand your site. Anything that helps Google do its job will give you …
more ...Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Some businesses don’t like seeing their competition rank highly …
more ...You will notice a lift in both conversions and brand authority. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. A good trick is to dig into …
more ...Knowledge of an industry is very useful, but so is knowledge of platforms. These tools are extremely useful when looking how to optimise your existing website or blog. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds …
more ...Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. When …
more ...The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. Internal search result pages are produced when someone conducts a search using …
more ...You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. The only thing you can do off site to incraese your rankings is build up more links. More links will …
more ...For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors …
more ...Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. You’ve heard of duplicate content, but how do …
more ...If you want to improve your ranking, you have to curate unique content to support the borrowed content. Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. Flash, undoubtedly tempts attraction, but it has the bad side too …
more ...Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% They may not consciously realize it, but they do. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious …
more ...Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Great content, however, is the backbone to your online marketing …
more ...Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. How do your competitors rank? Pick out a keyword for which you want to optimize …
more ...Longer posts provide more value for readers, but only if they’re of great quality. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to …
more ...Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. While building backlinks, developing your social media presence, and other …
more ...Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on …
more ...Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a …
more ...Make sure you consider the following types of content that will help you craft your piece. When search engines crawl a site, they hope to answer questions and serve content that satisfies searcher intent. Long tail keywords might not have the popularity or perceived importance of regular keywords but they …
more ...Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. In this chapter we …
more ...Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Putting …
more ...Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know …
more ...SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Consider our blog subdomain name — FreeLogoServices.com/blog. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local …
more ...Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Use an online tool …
more ...Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …
more ...Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Pay attention to how and where you’re linking …
more ...The key to boosting visibility and SEO is staying active. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there …
more ...Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. You need to …
more ...Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …
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