Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. If you’re goal for a guest post is to receive a backlink in return, then you would want to make …

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within …

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use …

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization …

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. There is some truth to this, but there is certainly a lot more to SEO. Sitemaps help Google understand your site. Anything that helps Google do its job will give you …

Search engines want to deliver the best results to searchers based on the search terms visitors enter. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the …

Yes, I said six months. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. What’s the first thing you do …

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Some businesses don’t like seeing their competition rank highly …

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can …

You will notice a lift in both conversions and brand authority. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. A good trick is to dig into …

Knowledge of an industry is very useful, but so is knowledge of platforms. These tools are extremely useful when looking how to optimise your existing website or blog. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds …

Whether the feedback is positive or negative, remember to engage in the best possible manner to nurture the relationship. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience …

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. When …

One of those is just getting the right information. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed …

The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. Internal search result pages are produced when someone conducts a search using …

The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. So in the post Penguin era, 5 or …

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. The only thing you can do off site to incraese your rankings is build up more links. More links will …

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors …

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Why can’t they agree? Because …

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. You’ve heard of duplicate content, but how do …

If you want to improve your ranking, you have to curate unique content to support the borrowed content. Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. Flash, undoubtedly tempts attraction, but it has the bad side too …

Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% They may not consciously realize it, but they do. “Keep learning” sounds like something your high school principal or guidance counselor might have said once, but it is far more serious …

The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck …

Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Great content, however, is the backbone to your online marketing …

Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. How do your competitors rank? Pick out a keyword for which you want to optimize …

Longer posts provide more value for readers, but only if they’re of great quality. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to …

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Instead of Internet-based churn and burn we’ll be focusing on building equity in …

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest …

Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. While building backlinks, developing your social media presence, and other …

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on …

Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a …

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Google is better at working out what a …

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are …

Make sure you consider the following types of content that will help you craft your piece. When search engines crawl a site, they hope to answer questions and serve content that satisfies searcher intent. Long tail keywords might not have the popularity or perceived importance of regular keywords but they …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. In this chapter we …

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Putting …

Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know …

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Consider our blog subdomain name — FreeLogoServices.com/blog. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local …

Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Use an online tool …

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that …

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. There’s a debate as to whether or not this really matters. Excessive link exchange ("Link to me and …

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Pay attention to how and where you’re linking …

The key to boosting visibility and SEO is staying active. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there …

Rankings matter. But they’re not the metric you should be focusing on. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Using a variety of free online tools …

Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. You need to …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? Although a good SEO agency will point you in …

A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as …

However, if session IDs are appended to URLs, it’s easy to fix this by canonicalizing the session ID URLs to the page’s core URL. We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind …