Here's what industry insiders think about analytics

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is …

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Time proven tips for better SEO rankings

The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making periods. Bookmarking is the lesser known form of consuming information, and a supportive friend to SEOs; it’s …

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The mysterious world of analytics

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Update your white hat SEO on a regular basis

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Seeing that …

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It’s a win-win strategy with an emphasis on site submissions

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. What …

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Lessons I learned about citations

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO …

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Using traffic estimation tools in conjunction with keywords

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can …

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Improve engagement by utilising non reciprocal links

App store optimization for mobile applications is a colossal industry. Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. Create URLs containing words that describe the page …

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Write a 1000+ words article about reporting

The practice was to build as many links as possible. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you …

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Create content about SERPs

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. SEO analysis is a tool for people to study …

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Find Keywords People Already Use for Your Business

Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away …

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Lessons I've learned from webmaster tools

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

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Myths and misconceptions about googlebot crawlers

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. After all, the end goal of your marketing campaigns is to make sure …

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Adjust your appearance in search by utilising CTR

You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. During this phase we also perform tasks like keyword research (for existing pages …

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Do consider multiple-domain hosting packages

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and click-bait. Just taking a fraction of that 14 …

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Understanding the rationale behind SEO

As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users. Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly …

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Let's follow indexed pages best practise

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. How do you really get your …

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