How to diagnose static pages related issues

An index is another name used by a search engine for a database. – As any SEO services professional will tell you, content is still king. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine …

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Provide explosive growth for your clients and you

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. Research topics for an infographic that people are looking for but hasn’t …

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More focus is put on rankings

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

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The broken link-building method aided by web portals

Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of these in a search-engine-friendly way. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword …

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What's the story about authority sites

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Zorro is the only exception to …

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Design + stickiness = Greatness

This is why hiring a reputable SEO company is important. Develop SEO-enabled content from creation that is ready to deliver across all devices. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. SEO even matters once you get someone to your site.

The hidden agenda of …

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Use Engaging Images & Videos

Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. But relax, it doesn’t mean that you have to be ready to destroy them on sight. So, not like humans search engines are text-driven. Because Google likes sites that link …

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Things about citations you have to experience yourself

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

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One element of your strategy should look at javascript

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. This can have a devastating effect on bounce rate …

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Measure and Improve by paying attention to static pages

The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! The size of your images can have a big impact …

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Beginner's guide to dynamic pages

Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google’s search result pages. An SEO factor is something that influences where …

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Thinking about non reciprocal links makes everything OK

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to the new URL. You shouldn’t only target …

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Layout, formatting and metrics combine to make great SEO

When you delete one or more posts or pages from your site, there’s often collateral damage. Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice …

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My thoughts on RSS feeds

If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck …

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Combine responsive design and javascript for Supercharged SEO

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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Make Sure People Still Search for the Topic

And all these considerations make SEO a great deal of work. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable …

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What everyone ought to know about widgets

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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The hidden agenda of white hat SEO

Businesses should also consider including synonyms in their content creation and linking strategies. What exactly is evergreen content and why does it matter? What other tips for evergreen content have been helpful for you? Sitemaps help Google understand your site. Anything that helps Google do its job will give you …

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Removing unnecessary plugins from Wordpress

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages …

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More focus is put on conversion rates

In a world where 14 percent of people use the internet every day to find a local business, this is a significant loss. Make a point to search for your site on Google alternatives to see where you rank. The largest expense associated with organic search tends to be content …

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Myths and misconceptions about inbound links

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and …

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Focus on performance, user experience, and scraping

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average …

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Establish your position regarding webmaster tools

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. The main thing we …

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Myths and misconceptions about meta tags

Businesses consider social media a key element of their SEO strategies. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the …

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It’s a win-win strategy with an emphasis on link research

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Be …

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Can forums help improve my search engine placement?

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly …

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Define your goals with regards to blogs

Headings can help Google to grasp the main topics within your post which, if it’s a long piece of content, can often be varied. You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. Whether you migrate …

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Let's follow Google algorithms best practise

While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If …

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The hidden agenda of RSS feeds

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do …

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Things you most likely didn't know about 301 redirects

Google, now more than ever, don't just want more content, they want content that they feel is quality. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. In turn, that can lead to a range of other problems relating to …

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Pay particular attention to SEO when performing an audit

It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. With the help of certain types of algorithms that help put into place new site pages, you will have an …

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The secret behind walled garden sites

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. Links are integral for connecting each piece of content, ultimately leading to …

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The benefits of quality to your search marketing strategy

Social tools allow people to talk directly with each other. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead …

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Things your competitors know about SEO

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result. If you use Google Analytics, you …

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Invest in comment spam

This keyword uses numerous different words and as such can also be known as a search phrase. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content …

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Its all about 301 redirects

One feature that many people seem afraid to utilise in their blog posts tends to be headings. If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of …

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The hidden agenda of social media

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. The most successful marketers not only work to share their brand’s message, but they concentrate on building unique and personal relationships with their community. Making …

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How to diagnose technical SEO issues

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. However, if the info isn’t easily noticeable, you’ll have a problem. It’s entirely possible …

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Lessons I've learned from nofollow links

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. This will not only improve your …

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