When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have …

If not, then you need to create timeless content that will always give value to your readers. In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. All other metrics being equal, would you rather have a high-authority link with lower relevance or a …

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. The page title and …

That provides a situation where makes it a little harder than others. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. In the past you could …

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Many website owners neglect to spend the time analyzing …

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for …

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. All that technical stuff. But that doesn’t make that …

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Blog comments …

One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer. Who wants to chase links for months, only to see no real SEO success at all …

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Link building has been dead for years, for those who failed to adapt to the …

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant …

Conversions happen only when a visitor’s comfort levels in trust and transparency are met. Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical …

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Include A …

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. A lot of SEOs will tell you …

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. There are conspiracy theorists for almost everything, I guess. Keywords are less often used nowadays as the first signal to indicate what your post is about …

If people have no power to affect change, then they cannot do their jobs. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt …

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Voice search is picking up steam. You can now use your …

SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best …

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. In a nut shell, if you want Google to love your site it needs to be full of …

If you know how, at least. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site …

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Here are a few tips for what to write and how …

For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything …

As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. You’re going to always have outliers, observations that don’t fit into the puzzle. Changing the landing page URL is another method that can …

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content …

While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. As a result, your website won’t rank in the search engines. As a result, the average time spent by visitors on the website can be increased and …

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Instead of casting a wide net capturing numerous different types …

When done well, content marketing can contribute to boosting a site’s position in search rankings. You can find terms by entering the URL of a competitor site into the landing page box. When pursuing a link, which is more important, relevance or authority? Use bullet points: Using a bulleted …

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts …

You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google’s service: User reviews are a great way for potential customers to learn more about a business …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Quick acceptance of failure is what keeps a web marketing program profitable. Used …

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. In order to keep track of each form and any responses, the scientific approach is to use separate email aliases for each client (or even each test or …

With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require …

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. If you are not currently tracking your website, you should implement those two programs right away. Use the keywords your audience is searching for. Search engines …

Why can’t they agree? Because there is no minimum word-count magic number—it’s just the SEO guru echo chamber chewing its own cud. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t …

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Make note of the unique characteristics on-page and in the source. Which role should the search practitioner play? One of the most effective places to deploy your …

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages …

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Once the searcher …

Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Google can, and does, ignore low relevance links. The …

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). On some level, you expect that within the first page results, at least one of them will contain the …

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Similarly, if you want people to discover the information their …

As a business owner, you want your site to show up in results when it’s highly relevant to the user. To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. There …

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. If you want to get good rankings on Google, you must make sure that …

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific …

Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites …

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. A well-curated email list can drive revenue masterfully. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole …

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

In mid 90’s when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank well in the SERP. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what …