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All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site.

Clarification about hits

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Many people make the mistake Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that they can rank. A keyword is better displayed every 70-100 words. Being amongst the first websites that a user sees when they search for a product/service that they’re interested in – being at the top could prove vital in winning all those important sales. These keywords are specific to your product or service.

Spin a compelling personal narrative

SEO is all about staying relevant to what searchers are looking for. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. Along with content, backlinks are the primary way that search engines determine a website's popularity. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self.

Combine responsive design and RSS feeds for Supercharged SEO

A little known yet enormously effective strategy for improving the results from local search results is by using reviews to grow your organic traffic and naturally stand out among the competition. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Most of a SEO-based budget will rely on content development."

You’ll be able to beat your competitors by considering carefully the use of dynamic pages

While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. Take a butchers at Profile Business, for instance. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords.