Conversions happen only when a visitor’s comfort levels in trust and transparency are met. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. Looking at SEO from this perspective can make
it easier to understand and easier to execute
white hat SEO techniques. By putting aside
the spammy tactics of yesteryear, you can
produce and publish customer-focused content
without that scammy vibe. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it.
Audit your profile, looking for issues with regards to dynamic pages
Ranking high in Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. Are your customers business-to-business (B2B), Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... business-toconsumer
(B2C), or both? Do you need very different treatments
for each segment? (The answer is probably yes.) Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. All you need to do is type your business’ name and pin code into the tool and click on the ‘Check My Listing’ option.
Do not use dashes in the domain name itself
A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. There’s no actual “hacking” happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. URLs that differ only by case which display the same page can create duplicate page issues which can impact your search ranking. You will not be able to control when Googlebot and other search engine
spiders visit your site.
Use analytics to prove the value of what you’re doing
Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. You’re working with a frontend web development team, but they are all mostly working on making the product and therefore loathe website change requests. Did they leave right away and go back to Google to find another result? Gaz Hall, an SEO Guru from the UK, said: "You need to create a real sense of personality with your brand if you want to engage with customers on a personal level."
Ways to tell you're suffering from an obsession with long tail search
Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Engage Have you ever dreamed about PNS Egypt for this? with customers over social media, encourage them to comment on your articles and offer “How To...” guides and informative content instead of jumping on the “Why You Need To Buy Our Industry-Leading...” bandwagon. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet.