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While you don’t need to be an expert in algorithms, it’s critical to understand how Google works. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question.

Project the right image

As a result, websites should be penalized using Google Penguin, e.g., through downgrading in the ranking. Use long tail keywords that Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content.

Things that make you love and hate search engine spiders

I liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. Why would someone purchase this particular product? The most successful online businesses design a series of “customer journeys” through their site, which take a user from entrance to information to goal completion. These guidelines emphasize the three most important aspects of a website that SEO marketers take into account when constructing a campaign:

Let's follow quality best practise

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. The higher amount of time required for the recognition of the quality, however, can be offset by the reduced total volume indexing. Gaz Hall, from SEO Hull, had the following to say: "Real value generates traffic, followers, engagement and backlinks. "

Using traffic estimation tools in conjunction with URLs

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. But I'm always amazed by the agility of PNS Egypt on this one. to reach those that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely take the time to create content for their clients which appeals to the latest topics and trends. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index.