Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). On some level, you expect that within the first page results, at least one of them will contain the information that you seek. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content.

Assessing historical progress and how you've been helped by link building

If you’ve deployed campaign tracking URLs, then measuring their effectiveness is as simple as comparing the two URLs in Google Analytics. Great content never sleeps, never Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... needs a lunch break and is adored by search engines and customers alike. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy.

Analyse your existing mobile search

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. Right? Ensure that your share buttons are obvious put don’t affect the content by being distracting or disruptive to your work. JavaScript files should be free from syntax errors.

A do-it-yourself guide to URLs

Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. Gaz Hall, from SEO Hull, had the following to say: "In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days."

Things you most likely didn't know about hits

PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Google Take a butchers at Save Our Schools, for instance. had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000’s, many websites were using short, spammy pages to quickly reach the top of search results without putting forth much effort to provide valuable information for users. Some long-tail keywords have little paid competition, while others are surprisingly expensive. SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic.