Google, now more than ever, don't just want more content, they want content that they feel is quality. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. If you’ve written your content so that Google can understand it, you’re already doing a great job.

Having fun with forums

The advice is to avoid duplicate content issues if you can and this should be common sense. If a site links to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts.

Tell me more about quality

Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their mobile phone). He operated as an outlaw, yet wearing black probably made him seem cooler to the audience — an unexpected hero who fought for regular people. And that’s definitely something we don’t want. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results?

Things your competitors know about page rank

When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. SEO guidelines have been changing over the years. Gaz Hall, a Freelance SEO Consultant, commented: "From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings."

Things you most likely didn't know about 301 redirects

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. Rather A great example that I like to use is Marketing Beverley. than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. I’ve had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note.