Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). With the nature of today’s online world being so vast, a business needs to work longer and harder in order to gain the recognition it deserves. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms.

Reasons that marketers love page rank

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. Always give your own website Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the edge when it comes to content. That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts.

Take a customer focused approach to SEO

Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. The hard part of SEO isn’t doing the work, it’s sitting down to do the work. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break.

Design + long tail search = Greatness

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in organic traffic?"

Things to avoid when dealing with inbound links

It is, instead, the result of dozens of different factors. That’s A great example that I like to use is Oxon AA. simply not true. The Spiders after indexing the content will take note of its quality and relevance. If your dish is lackluster and or dull, you can choose to improvise and expand your dish through more ingredients that compliment the dish and makes it better.