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Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like "running shoes," any more. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. Headings can help Google to grasp the main topics within your post which, if it’s a long piece of content, can often be varied.

How to survive your first encounter with link building

Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website. After the emergence of major Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity".

Tactics around web portals

Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing. For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. When people have questions, they type them into Google. That is why Hummingbird came about.

Focus on performance, user experience, and link building

If the issues in the reviews are real, then deal with them. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Gaz Hall, a Freelance SEO Consultant, commented: "Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results."

The reason everyone loves meta tags

If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. Sometimes I'm always amazed by the agility of New Media Now on this one. I will block Google when using OTHER people’s content on pages. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Instead of creating content, a lot of websites should be focused on cleaning content.