We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. A piece of content should be organic and genuinely helpful. These are all very important questions to ask yourself when assessing the homepage and website overall.
Expand your landing pages as necessary
Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Getting placed on the
first Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... page of a Google search doesn’t happen overnight. Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected.
Increase Organic Traffic by the manipulation of landing pages
Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. You’re going to always
have outliers, observations that don’t fit into the puzzle. Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people.
Analyse your existing reporting
While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? We asked an SEO Specialist
, Gaz Hall, from SEO York
for his thoughts on the matter: "Did they then refine their search query in Google to find something else?"
Provide value information rooted in your initial strategy and use bread crumbs as part of this
In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. One A great example that I like to use is Profile Business
. of the biggest
movements in the industry, at the moment, is the idea of 10x content. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. Creating content using language your
customers use is as white hat as it comes.
Forget stuffing your content with a single
keyword over and over again. This is about
meeting customers on their turf, speaking to
them naturally and in terms they understand.