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It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most. If you want a better SEO ranking and more happy returning customers, you have to make sure that they get the very best user experience. Reliable hosting and a fast website are the two most important (yet very affordable) investments any website owner should do. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result.

Unexpected ways stickiness can impact your marketing efforts

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. For example, someone launches a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... campaign and forgets to test the landing page URL they placed in an email sent out to thousands of people. Check the hosting and registration information of any website by doing a Whois lookup. Prior to the update, short and spammy pages were a common sight.

You want to define yourself so that your prospects know what to expect

Yeah, it’s true that on some landing/sales pages you don’t want to talk your visitor’s ears off. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. In practice, an SEO consultant generally looks after other areas of digital marketing. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential.

You’ll be able to beat your competitors by considering carefully the use of trust rank

Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Gaz Hall, an SEO Guru from the UK, said: "When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation."

Pay particular attention to SEO when performing an audit

Duplicate content refers to a webpage’s content that appears in more than one place on the internet. A Take a butchers at PNS Egypt, for instance. site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content.