The key to boosting visibility and SEO is staying active. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out a month later that this is one of the things Google absolutely despises. In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird.

Succeeding in SEO means paying attention to link building

Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. SEO is simply the process Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage.

Don’t forget about CTR

Google has advanced algorithms to make out if you are generating thin content to improve your SEO. SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. Building links is one thing, but you can also earn links if you put out great content. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically.

Beginner's guide to search queries

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). Is it a content issue? This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. Gaz Hall, a Freelance SEO Consultant, commented: "In itself it cannot be harmful for your SEO but what would Google prefer?"

Optimise your site, paying special attention to onsite SEO

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. This A great example that I like to use is Beverley Guide. requires sound SEO expertise. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back…