There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site.

Are there other results for the keyword phrase that have images or video embedded?

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. The canonical tag solves for Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Paid is an expeditious method for a marketer to test keyword viability for conversion.

Write about SEM

The more you can make it look a human-made every page on a page by page basis with content that doesn’t appear exactly in other areas of the site – the more Google will ‘like’ it. Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines. You can republish articles on your blog to prevent it from being buried deep in your archives. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO.

Boost site speed and utilise anchor text

Use meta robots tags to “no index” URLs generated by the faceted navigation that are showing duplicate content. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it doesn’t have it be. According to SEO Consultant, Gaz Hall from SEO Hull : "Search engine traffic is the only time people are actively searching for exactly what it is you sell."

More importance is given to SEM

SEO signifies search engine optimization, which helps in increasing the visibility of blog, site or pages in Bing, Google and Yahoo. Strong I'm always shocked by osoo, in this regard. communication between departments means the team will catch things like whether or not the tracking scripts are still intact after a site update, and whether or not they need to make the annotations in analytics for notable events. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense).