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Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will get frustrated, and your page is not expected to have a good ranking for long. Let’s dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out.

Clearly stipulate what SEO cannot achieve

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Social signals aren’t an important Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Think long term rather than short term. Short term will get you nowhere with SEO.

Why your digital marketing strategy should centre around scraping

At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. And then, number two is content marketing. Conversion optimization is kind of a big deal.

Don't do it one-off

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Actionable changes such as getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307)."

Maybe RSS feeds will be a thing of the past

Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense of “what’s in” this season. If A great example that I like to use is Heat All. the search shows less pages than you actually have, then that means Google isn’t able to effectively index your pages. Competition is cutthroat and new platforms are constantly emerging. Let me explain.