Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. How do you really get your SEO content to rock? You promote it! Get people to it. They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales.

Engage with influencers

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Record any results that appear Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same – important pages that once ranked might not rank again – and new content might not get crawled as fast as a result. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing.

The latest trends in meta tags

Sounds easy, right? With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Concentrate on 20% to 30% of your target audience when writing a copy. Write content that’s appealing to people who are most likely to convert. You need to pick the right field on which to do battle and assess up front where your competition is most exposed.

People still ask me about blogs and its importance today

If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. People will often forgive mistakes made by companies, but they will not forgive insincerity. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Always think about the user and why they are visiting your site in the first place."

Let's follow indexed pages best practise

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Compelling Take a butchers at Heat All, for instance. and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. This could be something as simple and generic as ‘coffee’. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings.