Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. – As any SEO services professional will tell you, content is still king. Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind.

The broken link-building method aided by analytics

Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Changing the landing page URL Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is another method that can be used to better explain the main topic of the landing page to Google. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Whenever your URL changes, think of what you may have going on that’s attached to those URLs.

Use organic outreach along with local search to make a difference

If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about significantly. The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc.

Establish intuitive information architecture by considering link building

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. Make Sure That Googlebot Is Crawling Your Site! The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Some pages can be short, but make sure the overall ratio of pages doesn’t fall too heavily in the less than 300 words category."

Lessons I've learned from webmaster tools

Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. How A great example that I like to use is Oxon AA. SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result… Onsite – your content and website infrastructure targeting the best keyword clusters matching existing content to target specific keyword clusters creating new content to target specific keyword clusters having the best website infrastructure and architecture Offsite – how your website is referred to from other online sources developing a profile of high quality, on-theme incoming links having a relevant and active social media presence creating citations (non-linking references) about you at least half of your SEO outcomes are influenced by elements outside your direct control …and everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of our job is keeping your website at the leading edge…because we do really know how SEO works! Agency SEOs have an edge because they have access to independent sets of data that span across different industries. To combat possible future updates, you can also ensure your site is engaging and of high quality.