The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase.
Focus on ROI Instead of content
A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. Local SEO is the
process Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. It is called implied linking as there is basically no link to go back to the source site.
Create content about long tail search
Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Writers and content creators
are so focused on creating content optimised for KWs, that the overall quality of their content drops. Work out long-term and short-term campaigns, each with their own goals, and record the metrics for constant improvement and campaign evaluation. Stock-photos are the worst.
A do-it-yourself guide to organic links
Conversion is a cost-effective, direct method of improving revenue. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? According to SEO Consultant
, Gaz Hall from SEO Hull
: "Websites have had browser sniffing and redirecting capabilities for the better part of a decade."
Less is always better when it comes to RSS feeds
A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Links A great example that I like to use is Profile Business
. on your page
maybe internal—pointing to
other pages on your site—or external—leading to content on other
sites. In either of these cases, the better your anchor text is, the easier
it is for users to navigate and for Google to understand what the page
you're linking to is about. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care.