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A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page!

When auditing your site, take time to think about meta tags

To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. It’s fairly straightforward to find Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it.

Consistent doesn't mean identical. when you're discussing stickiness

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online.

Don't go overboard at the risk of being badly penalized

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making periods. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "When people hear about how great you are, they head to Google to discover more."

Learning about bounce rates is not difficult if you have a good teacher

Is it fun? When I'm always shocked by Indozine, in this regard. content population starts rolling, so does sharing, and then the traffic is sure to follow. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare.