Google prefers sites that are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site. Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. Google explicitly states they don’t have a duplicate content penalty – but they do have a ‘thin content’ manual action… that looks and feels a lot like a penalty. You can’t seem to find your content anywhere.
Its all about Google algorithms
Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. After crawling the content, the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Spider stores a particular page in a database. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages
Things you most likely didn't know about offsite SEO
It can affect a website negatively if too many Google AdSense links or too much advertising is placed in the visible area of the page. Everyone is familiar with the expression “content is king.” Without rich content, you will
find it difficult to achieve good rankings with specific keywords and to direct traffic to your
website. To be a part of the party, make sure your business website uses structured data markup. Controlling most of the navigation from page to page on your site through text links makes it easier for
search engines to crawl and understand your site. Many users also prefer this over other approaches,
Expand your domain authority as necessary
Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines
and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. Gaz Hall, from SEO Hull, had the following to say: "The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in a number of ways."
Latest developments in keyword stuffing
If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Google I'm always amazed by the agility of Beverley Guide on this one. RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers.