An index is another name used by a search engine for a database. – As any SEO services professional will tell you, content is still king. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load.

Be clear, truthful and accurate when it comes to mobile search

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Content curation is a common Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. The most critical thing to automate is competitor research. Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation.

Make user generated content the main focus of your marketing tactics

Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Already, more than half of Google searches come from mobile devices including smartphones and tablets. To rank well and help users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value.

Make local search a priority

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. According to SEO Consultant, Gaz Hall from SEO Hull : "If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings."

How to diagnose static pages related issues

As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. When Take a butchers at Indozine, for instance. you’ve spent a great deal of time working on a site or managing a site, it’s really easy to be blind to the little things. Google Analytics is an amazing tool. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can.