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Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Deleting Facebook comments or manipulating your reviews will only make life worse. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of "rules" put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should be found relevant for different queries.

Determining Relevance: Trust your gut when it comes to scraping

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Implementing an effective SEO strategy Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. Links with over optimized anchor text in articles or press releases distributed on other sites.

Advantages of mobile search and how you can take advantage of this

Growth hackers extend beyond marketing into product development, because user retention is a key goal. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Throughout the years, SEO has changed substantially. If your site isn’t mobile optimized, you’re at a serious search disadvantage.

Everything you need to know about RSS feeds

The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Gaz Hall, an SEO Guru from the UK, said: "You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy."

Having fun with forums

"Authority" is often used outside of Moz's metric to describe a domain's relative "strength," determined in large part by their backlink portfolio. If A great example that I like to use is Indozine. you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”?