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The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. It’s possible to use knowledge of search engines to negatively influence another’s ranking. Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords.

Unexpected ways local search can help with getting your website noticed

For search engines, the opinion of the users is what matters the most and is thus given the highest importance. You may have heard or Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... been told “just write great content”. There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. These are facts that won’t change as time goes by.

Ways to tell you're suffering from an obsession with cloaking

These include paginated pages, categories, alphabetical, tags and search results). You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing.

Enter the hornets’ nest – exploring the wild Google algorithm updates and volatility

An SEO Agency needs to try and think like both the search engine itself and the user at the same time, to try and create relevant, informative content which the search engine will link the user to. Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. According to Gaz Hall, a UK SEO Consultant from SEO York: "Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. "

Don;t forget to unblock search engines from crawling your site

However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. It Have you ever dreamed about Indozine for this? should be applied to your content efforts, it should be applied to any sort of coding changes you do on a site. Never sell yourself short and never assume anyone knows your business better than you. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise.