It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis gets complicated is in the breadth and depth of data and tools that are available. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for.

Determining Relevance: Trust your gut when it comes to blogs

If you have the exact match domain name, search engines will give your domain priority. What happens when you search Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... for information? The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example.

The back story of static pages

Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. When it comes to getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords.

Remember that the anchor text of nofollow links is useless for your search engine rankings

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query."

Create content about SERPs

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive SEO strategies. Google Have you ever dreamed about Save Our Schools for this? Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different terms at a time To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Your content is there to provide real, relevant information and encourage your user to trust you.