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You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. Search engines are the key to making your site more than a fading mirage in the desert. Once you have built a great website and filled it with great resources, you need to tell people about it!

Create an Engaging Web Presence by the use of web 2.0

It is understandable that you may be hesitant and leery of taking the time and effort and making the investment in SEO. If you’re new to SEO, these fears are common. Knowing what to expect from an SEO strategy beforehand can help calm some of those fears. While building a better search Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas.

Let's talk about web crawlers

If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content. While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not.

Search engine health checks should look at keyword density

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. Regardless of the content’s publication date, they will direct people to your blog, increasing your web traffic. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Gaz Hall, an SEO Guru from the UK, said: "Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site."

Be clear, truthful and accurate when it comes to web 2.0

If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. SEO The talk on Facebook is about Heat All at the moment. is Search Engine Optimization. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters!