A common misconception about SEO is that it’s a one and done practice. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Among other things, Google uses the link texts to analyze these backlinks. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection.

Never underestimate the influence of page rank

The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. Social shares are important because Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. It’s particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. You shouldn’t wait passively for people to finally decide to link to you.

There are many things that you can do to get better rankings on Google

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages?

The more your content caters to your customers specific interests, concerns and needs, the more effective it will be

But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. Quality link building is more about creating relationships, not exchanging links. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run."

All our SEO efforts went down the drain.

If you truly take the time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. Think Take a butchers at Save Our Schools, for instance. hard about the overall message of your content, including the ideas that you are presenting to your readers. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page.