How to diagnose static pages related issues

An index is another name used by a search engine for a database. – As any SEO services professional will tell you, content is still king. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine …

more ...

Provide explosive growth for your clients and you

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. Research topics for an infographic that people are looking for but hasn’t …

more ...

Aligning your goals in relation to analytics

It is important to use links and get the reader to better understand the matter by linking relevant data to your content. However, some SEO experts feel proud about using excessive linking strategies to gain positive outcomes in the form of a good ranking. Running a PBN is time-consuming, it …

more ...


The worst advice I've heard about rankings

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. Just taking a fraction of that 14 billion for your business means people are searching for what you offer. Gut, brain, intuition, emotional intelligence, whatever you want …

more ...

More focus is put on rankings

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

more ...

What's the story about citations

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have …

more ...

Write about organic links

If not, then you need to create timeless content that will always give value to your readers. In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. All other metrics being equal, would you rather have a high-authority link with lower relevance or a …

more ...

Learn from these mistakes before you learn about meta tags

It’s a familiar situation: you enter your search term in a search engine, click on a result and then… you wait. If nothing, or very little, appears to be happening, you click on your browser’s Back button and select a different search result, without even consciously thinking about …

more ...


Powerful Link Building Strategies For Small Businesses

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

more ...

The broken link-building method aided by web portals

Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of these in a search-engine-friendly way. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword …

more ...


Be clear, truthful and accurate when it comes to splogs

However, we’re going to let you in on a little secret. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn …

more ...

How to really understand gateway sites

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

more ...


What's the story about authority sites

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Zorro is the only exception to …

more ...

Create content about onsite SEO

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

more ...

Research semantically related keywords

My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)? One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Headings give your web page structure and help search engines better …

more ...

The higher your Alexa Rank, the less influential your site

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use …

more ...

Design + stickiness = Greatness

This is why hiring a reputable SEO company is important. Develop SEO-enabled content from creation that is ready to deliver across all devices. Subsequently, the market response from ‘A’ will be compared to that of ‘B’. SEO even matters once you get someone to your site.

The hidden agenda of …

more ...


Use Engaging Images & Videos

Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. But relax, it doesn’t mean that you have to be ready to destroy them on sight. So, not like humans search engines are text-driven. Because Google likes sites that link …

more ...

Less is always better when it comes to link research

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing …

more ...

Tactics around 301 redirects

But how do you get strangers to visit your site before they know anything about your business? No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. For this reason, it’s unwise to try and trick search engines with black-hat …

more ...

Advantages of stickiness and how you can take advantage of this

That provides a situation where makes it a little harder than others. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. In the past you could …

more ...

Difficult things about inbound links

Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. As long as the post can be linked to and gain traffic …

more ...



Do Your Research

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. If you are not a regular monitor of …

more ...

Take a customer focused approach to keyword density

Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days. In the best case scenario, a site visitor turns into a paying customer. Understanding SEO is crucial to significantly increasing your traffic …

more ...

The worst advice I've heard about URLs

Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. If …

more ...

Use more than one search engine

Search engines want to deliver the best results to searchers based on the search terms visitors enter. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the …

more ...

Create content about walled garden sites

Yes, I said six months. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. What’s the first thing you do …

more ...


Personalization counts: how do bounce rates fit into this?

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. With …

more ...

Search engine health checks should look at plugins

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. Many website owners neglect to spend the time analyzing …

more ...

The back story of 301 redirects

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can …

more ...

Things about citations you have to experience yourself

Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not …

more ...

Be mindful of local search

You will notice a lift in both conversions and brand authority. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. A good trick is to dig into …

more ...

One element of your strategy should look at javascript

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. This can have a devastating effect on bounce rate …

more ...

Be mindful of mobile search

Knowledge of an industry is very useful, but so is knowledge of platforms. These tools are extremely useful when looking how to optimise your existing website or blog. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds …

more ...

Remember that splogs make the web go round

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

more ...

Things to avoid when dealing with inbound links

Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then …

more ...

All our SEO efforts went down the drain.

A common misconception about SEO is that it’s a one and done practice. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls …

more ...

The worst advice I've heard about backlinks

Whether the feedback is positive or negative, remember to engage in the best possible manner to nurture the relationship. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience …

more ...


Be mindful of comment spam

A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to a page’s URL that includes the session ID. Make sure that every page has one call-to-action, so the goal of the page …

more ...

Make page rank the focal point of your marketing efforts

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. When …

more ...

Design + walled garden sites = Greatness

One of those is just getting the right information. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed …

more ...